About Me

I’m a Senior Product Designer with over 5 years of experience crafting intuitive, scalable design solutions for complex B2B platforms, especially in fintech, SaaS, and cybersecurity. My work has spanned credit card management tools, fraud detection, dashboards, and compliance workflows. Often focusing on transforming complex, multi-step systems into clear and actionable user experiences. I enjoy leading end-to-end design, from user research and stakeholder workshops to wireframing, prototyping, and final handoff. At every stage, I strive to align user needs with business goals in practical and measurable ways.


Lately, I’ve been incorporating AI tools into my design process to work smarter and faster, whether that’s using AI to synthesize research, generate early concepts, or run quick usability experiments.

About Me

I’m a Senior Product Designer with over 5 years of experience crafting intuitive, scalable design solutions for complex B2B platforms, especially in fintech, SaaS, and cybersecurity. My work has spanned credit card management tools, fraud detection, dashboards, and compliance workflows. Often focusing on transforming complex, multi-step systems into clear and actionable user experiences. I enjoy leading end-to-end design, from user research and stakeholder workshops to wireframing, prototyping, and final handoff. At every stage, I strive to align user needs with business goals in practical and measurable ways.


Lately, I’ve been incorporating AI tools into my design process to work smarter and faster, whether that’s using AI to synthesize research, generate early concepts, or run quick usability experiments.

About Me

I’m a Senior Product Designer with over six years of experience crafting intuitive, scalable design solutions for complex B2B platforms, particularly in fintech, SaaS, and cybersecurity. My work has spanned credit card management tools, fraud detection, and dashboards. I also had an opportunity to contribute to the public sector, including the City of Toronto and CAMH. Often focusing on transforming complex, multi-step systems into clear and actionable user experiences. I enjoy leading end-to-end design, from user research and stakeholder workshops to wireframing, prototyping, and final handoff. At every stage, I strive to align user needs with business goals in practical and measurable ways.


I utilize AI tools to streamline my design process, creating strategy decks and proposals that align stakeholders and communicate key insights.

Advocating for the user from the onboarding, authentication, and overall cybersecurity.

Onboarding

Well-crafted onboarding experiences establish a positive first impression, laying the foundation for long-term user engagement and retention.

User Authentication

An intuitive authentication experience contributes to user satisfaction, reducing frustration and establishing trust in a platform.

Cybersecurity

A designer's role extends to safeguarding user data against potential threats through clear copy, and safeguards for user data.

Advocating for the user from the onboarding, authentication, and overall cybersecurity.

Onboarding

Well-crafted onboarding experiences establish a positive first impression, laying the foundation for long-term user engagement and retention.

User Authentication

An intuitive authentication experience contributes to user satisfaction, reducing frustration and establishing trust in a platform.

Cybersecurity

A designer's role extends to safeguarding user data against potential threats through clear copy, and safeguards for user data.

Onboarding

Well-crafted onboarding experiences establish a positive first impression, laying the foundation for long-term user engagement and retention.

User Authentication

An intuitive authentication experience contributes to user satisfaction, reducing frustration and establishing trust in a platform.

Cybersecurity

A designer's role extends to safeguarding user data against potential threats through clear copy, and safeguards for user data.

Cybersecurity

Propel your brand with our dynamic marketing solutions, blending creativity and data-driven precision for maximum impact and sustained mega success.

Asigra

Senior Product Designer

June 2022-Present

Redesigned enterprise-level for a SaaS B2B cybersecurity platform, improving security, streamlining onboarding, and enhancing enterprise security with integrations for Salesforce, Monday, and Jira, increasing user adoption by 30% user growth and $120K revenue increase.


Scaled a comprehensive design system, improving UI consistency and boosting development speed by 10%.

Royal Bank of Canada

Product Designer

April 2020-June 2022

April 2020-June 2022

Designed and implemented 2FA, improving security and reducing fraud by 20%. Collaborated with security teams to ensure a seamless authentication flow, enhancing account safety.


Led the end-to-end design of debit and credit card fraud investigation tools, reducing resolution time by 50% and saving $200K in fraud-related costs. Conducted usability testing to refine workflows and optimize user interactions2

Injoy

UX/UI Designer

December 2018-May 2020

Designed a personalized onboarding flow to capture precise health data, enabling tailored gut health recommendations. Improved clarity and engagement in the signup process.


Partnered with the analytics team to review and streamline the app's sitemap for improved simplicity and navigation. Utilized Userlytics to conduct user testing, uncovering a 22% boost in user engagement across all screen views.

“You'll never change your life until you change something you do daily. The secret of your success is found in your daily routine.”


“You'll never change your life until you change something you do daily. The secret of your success is found in your daily routine.”


John C. Maxwell

I would love to hear from you!
Let’s talk

zohalusmani26@gmail.com

/zohal-usmani

Resume

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