CAMH (Centre for Addiction and Mental Health) is Canada’s largest mental health hospital and a global leader in research and treatment. The project goal was to overhaul CAMH’s donor mobile marketplace to enhance transparency and drive engagement among millennial donors. As part of a UX redesign sprint, I collaborated with a client to address issues related to unclear donation flows, particularly for large-ticket items. We simplified the user experience, introduced clear cost breakdowns, and highlighted impact stories to rebuild trust and improve donor engagement.
Problem and Solution
CAMH’s donor marketplace struggled with transparency, particularly around high-cost items. This led to confusion and mistrust among users, particularly millennials, who were unsure where their donations were being allocated. As a result, engagement declined, and repeat contributions also dropped. I facilitated discovery workshops and led user research to identify key pain points, which helped us uncover the best solution for the client.
Problem and Solution
CAMH’s donor marketplace struggled with transparency, particularly around high-cost items. This led to confusion and mistrust among users, particularly millennials, who were unsure where their donations were being allocated. As a result, engagement declined, and repeat contributions also dropped. I facilitated discovery workshops and led user research to identify key pain points, which helped us uncover the best solution for the client.
Homepage layout to make key content easier to find and to guide users toward donation and support resources.
Created a screens for sharing patient stories, combining visuals to encourage users to learn more or donate.
Simplified the donation process by organizing steps clearly, reducing distractions, and making the form easier to complete.
